Promo on HAY Mags and Mags Soft.

An Opportunity Not to Be Missed: 20% Off HAY Sofas

Some sofas manage to feel both rigorous and inviting at once. HAY’s Mags family is like that: clean lines, well-balanced proportions, great comfort, and a modular system that allows for very different configurations without ever losing coherence.

Until 31 March 2026, it is a particularly good moment to choose one: HAY’s Mags sofas are available with 20% off. This year’s campaign focuses exclusively on the Mags family, including Mags, Mags Soft, and also the low versions, ideal for those looking for a lower profile and an even more relaxed look.

Four ways to interpret Mags

Mags
The most essential version in the family: precise structure, clearly defined volumes, and a comfort that feels solid and composed. Ideal for those who appreciate a contemporary sofa with a clean, disciplined presence.

Mags Soft
It keeps the same design logic, but with a softer, more welcoming character. The cushions feel rounder and the overall impression is more relaxed.

Mags Low
This lower-armrest version retains the rigour of the original model while making the structure visually lighter. It works particularly well in open spaces or wherever a more airy feeling is desired.

Mags Soft Low
Probably the most informal version in the family: soft, low, and especially inviting, while still preserving that distinctive HAY balance between comfort and restraint.

Customisation

As always, one of the strongest features of these sofas is the freedom to customise them: modules, layouts, fabrics, colours. This is what makes Mags interesting not only in theory, but genuinely suitable for different spaces and different ways of living.

The promotion applies to standard models within the collection, with 20% off during the campaign period.

Why this is the right time

A HAY sofa is not an impulse purchase, and rightly so. But when such a broad and well-designed family goes on promotion, it is worth taking a closer look. Mags has a rare quality: it is highly recognisable, yet remarkably adaptable. And at home, that matters quite a lot.

Come and try them in person

If you would like to see the fabrics, compare configurations, and understand which version of the Mags family suits your space best, come and visit us in store. We will be happy to show you the materials, finishes, and layout options, and help you find the right solution.